The Daily Brainstorm

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I have to assume that most people’s idea of what a Marketer is is cribbed from some hybrid of Mad Men and Vince the Shamwow guy. Slimey and fluffy and not really worth the money or effort. And from this assumption emerges a need for a new title that wipes away all of the cruft and ickiness of “Marketing” and instead makes it cool and hip and developer friendly by calling it “Growth Hacking”.

‘“Growth Hacking” is BS…It’s All Just Marketing’ by Darrin Demchuk

It is like the musical chairs of cool, hip startup job titles.  Soon enough we will see revenue hackers, happiness hackers, customer hackers, launch hackers, funding hackers…

(via marksbirch)

(via marksbirch)

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