The Daily Brainstorm

Let Brainstorm serve up some ideas, content, and links to fire up your synapses.

infoneer-pulse:

“Software options proliferate extremely easily, too easily in fact, because too many options create tools that can’t ever be used intuitively.
Intuitive actions confine the detail work to a dedicated part of the brain, leaving the rest of one’s mind free to respond with attention and sensitivity to the changing texture of the moment. With tools, we crave intimacy.
This appetite for emotional resonance explains why users - when given a choice - prefer deep rapport over endless options. You can’t have a relationship with a device whose limits are unknown to you, because without limits it keeps becoming something else.”

— Wired 7.01: The Revenge of the Intuitive (via ninakix)

This isn’t limited to software options.  It’s all programming options, from products to church programs.  Programs and options are not the selling point.  People are buying programs and options.  People are seeking ways to connect with other people.  When this fails, the programs and options have failed.

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Tagged: design, software, intuition, limits, intimacy, .
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