The Daily Brainstorm

Let Brainstorm serve up some ideas, content, and links to fire up your synapses.

Don’t ask “What’s the next big thing?” Ask “What’s the next big culture?”

—Alexis Madrigal (via re-brand)

(via peterspear)

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Senior men have no monopoly on great ideas. Nor do creative people. Some of the best ideas come from account executives, researchers and others.

Encourage this; you need all the ideas you can get.

—David Ogilvy (via Daanish Siddiqui

(Source: amaninthemind, via hum4nbehavi0r)

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There’s been an evolution from real time opportunism to the storytelling model, but how many digital agencies are set up to manage a meaningful narrative duty. What¹s needed is a new model of strategic creative where teams of (visual) storytellers lead brand tales, not just ideas “with legs”.

Gretchen Ramsey, VP, Strategy at Tenthwave (via afluxstate)

(via peterspear)

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Branded content marketers will increasingly realise that their brands are best understood as socially constructed organisms consisting of all kinds of brand meanings, brand manifestations and brand stakeholders, such as consumers, employees, competitors, suppliers, pressure groups and the media. Any of these stakeholders is able to create and disseminate brand manifestations, such as branded content, on an unprecedented magnitude – no matter if the focal organisation behind the brand (usually the legal trade mark owner) likes it or not. What’s not going to change is that content will have to be distinctive and resonate with the targeted stakeholders’ needs, interests and/or passions to be successful.

—Bjoern Asmussen, Senior Lecturer in Marketing, Oxford Brookes University (via afluxstate)

(via peterspear)

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Copy. Not from your industry, but from any other industry. Find an industry more dull than yours, discover who’s remarkable (it won’t take long), and do what they did.

Purple Cow by Seth Godin

(Source: hum4nbehavi0r)

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Angel Investing

marksbirch:

continuations:

What then are some of the things you should pay attention to if you are considering angel investing?

  1. Only invest money you can afford to lose. This is true not just on a per deal basis but also in the aggregate!

  2. Think of more deals as more risk (not as diversification). To get to diversification you would have to do a great many deals (dozens if not more) and not make systematic mistakes.

  3. Avoid uncapped convertible notes (if you don’t know what that means, make sure to read up on it before your first investment). They tend not to provide adequate reward for the risk you are taking.

  4. Don’t back someone who hasn’t quit their job yet. Your money is committed — they should be too.

  5. It’s OK to invest in friends. But back only friends who you think are entrepreneurs. If you have doubts be a real friend and say so.

  6. Don’t make entrepreneurs jump through hoops (leave that for the VCs — just kidding). As an angel you should ideally be able to give an entrepreneur an answer after a single meeting.

  7. Know what makes for a strong entrepreneur and (ideally) invest in areas you understand.

  8. Say “no” a lot more than you say “yes” — embedded in this is that you need to be seeing a lot of different startups.

I have written a number of posts about Angel Investing and the series that Mark Suster wrote on the topic was pretty thorough.  I like Albert’s convenient list though.  Ultimately it comes down to your tolerance for losing money and your personal motivation for investing.  Doing these investments can be extremely nerve wracking and it is rare that angel investors make money.  Even for the pros like VC’s and super angels that do this for a living, startup investing is hardly a sure bet or an easy route to wealth.  If you do decide to invest in startups though, build up a network of folks knowledgeable in angel investing and learn as much as you can before you start signing term sheets and wiring funds.

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There are only two ways to innovate - or interrupt an economy: 1) work out what people want and find out a clever way of making it, 2) Find out something you can make and work out a way to make people want it.

Rory Sutherland for Creative Mornings

(Source: hum4nbehavi0r)

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