The Daily Brainstorm

Let Brainstorm serve up some ideas, content, and links to fire up your synapses.

Fundamental to this transformation is something Chipotle calls the restaurateur program, which allows hourly crew members to become managers earning well over $100,000 a year. Restaurateurs are chosen from the ranks of general managers for their skill at managing their restaurant and, especially, their staff. When selected, they get a one-time bonus and stock options. And after that they receive an extra $10,000 each time they train a crew member to become a general manager.

Co-CEO Monty Moran described the program to Quartz as a way to create “gravity” at the managerial level—to make sure that great managers are given the chance to make individual stores great. They stay involved training excellent people instead of leaving to become less effective middle management at the corporate level.

“The foundation of our people culture, on which everything else stands, is the concept is that each person at Chipotle will be rewarded based on their ability to make the people around them better,” Moran told Quartz.


Your business will not succeed just by trying to change attitudes and preferences. You will succeed by helping people to develop goals, create plans, overcome temptations, manage their environment and engage with others. You will influence your customers only when you give them as much support as you would need to change your own behavior.


Information is only of value if you can get it to people who can do something with it. Sharing is power.

General Stanley McChrystal at TED 2014. McChrystal’s memoir, My Share of the Task, is a magnificent read. 

Nearly seven decades earlier, Vannevar Bush made an eloquent case for the same concept in his seminal essay “As We May Think.” 

(via explore-blog)

(Source: explore-blog, via infoneer-pulse)


If your strategy doesn’t address these aspects of the challenge at hand in some way

1) where you are now
2) where you want to end up
3) what stands in between
4) a chosen approach
5) a specific course of action

then you don’t really have a strategy.

—Mike Arauz “What is strategy?” (via peterspear)

(via hum4nbehavi0r)


TED has done more to advance the art of lecturing in a decade than Oxford University has done in a thousand years.

As TED turns 30, The Economist looks at how it revolutionized the ideas industry. Pair with David Hochman’s excellent New York Times profile of TED’s Chris Anderson.

The above is via the Explore blog.

For my own part, I’m going to go ahead and call foul on this, and not simply because I’m confident that my lectures (which are nothing at all like TED talks) would nonetheless look pretty different from lectures delivered by anyone who was teaching just prior to the Battle of Hastings. Pair with my blog post on “edutainment.”

(Source: , via kohenari)


Remarkable marketing is the art of building things worth noticing right into your product or service. Not slapping on marketing as a last-minute add-on, but understanding that if your offering isn’t itself remarkable, it’s invisible.

Purple Cow by Seth Godin

(Source: hum4nbehavi0r)


In most meetings — and in most everything we do in business — we are usually trying to keep things moving forward and just ‘get things done.’ This is a natural impulse, and of course it’s important to get things done and stay on schedule. The problem is, this leaves little time to question assumptions, as in, Why are we doing this particular thing? Have we really thought it through, and considered other possibilities?