The Daily Brainstorm

Let Brainstorm serve up some ideas, content, and links to fire up your synapses.

for any person to successfully lead others, he or she must deal with reality and be ready to accept the fact that leadership, at times, can bring out the worst in us. And understanding, as well as coming to grips with the darker side of your personality, is key to dealing with real-life situations.

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Two choices determine success: which specific customers to target and how to create a compelling value proposition for those customers. If a strategy is about just those two decisions, it won’t need to involve the production of long and tedious planning documents.

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Very few consumers actually buy by looking at long ranks of statistics. Rather they choose using various heurstics and social cues, proxies. A brand is actually a very intelligent proxy because it’s a piece of data that compresses a lot of information about the quality of the product, the word of mouth of the product, how long the company has been in operation, and what its reputation generally is.

Rory Sutherland on influence for The Sunday School of Life Sermons

(Source: hum4nbehavi0r)

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Mobile is the next computing platform and it is several times larger than the desktop internet

Whatsapp and $19bn — Benedict Evans (via davehyndman)

Mobile will dwarf anything we have even seen or imagined to date.  It is not merely a platform, it is a societal change in behavior.

(via marksbirch)

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For my son’s fifth birthday, my wife and I bought him 10 pounds of LEGOs from eBay. It turns out, when kids move out of the house and leave behind a drawer full of LEGOs, some parents box them up, weigh them, and sell them. This works great for a 5-year-old with an imagination, but not if he or she wants to build a particular thing. LEGO is about imagination, but it is also about instructions and putting together sets around particular themes (space, Star Wars, etc.). Simply buying LEGOs by the pound doesn’t serve this purpose. The situation is the same with books or databases in a library. You need to invest in people who can organize these purchased (or more often these days, licensed) materials.

As a big believer in why LEGOs are a perfect metaphor for how our networked knowledge and combinatorial creativity work, I was especially moved by the above passage from R. David Lankes’s altogether excellent book-length essay on building better libraries for today’s complex world.

(In 1945, Vannevar Bush made a similar argument in his remarkably prescient essay on the future of information, predicting “a new profession of trail blazers, those who find delight in the task of establishing useful trails through the enormous mass of the common record.”)

(Source: explore-blog)

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The marketing is something that most startups realize is important but can’t afford it. That’s where you get phrases like growth hacking. I worked in advertising but the best work we did wasn’t buying media, it was designing aspects of companies so they could market themselves. Growth hacking is a way to say the same thing. It’s building customer acquisition into the business.

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(Source: stoweboyd)

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